What we do best

We build a modern marketing foundation and scale up the opportunity pipeline for
B2B companies.


We help you build and optimize your marketing strategy using inbound and outbound marketing to attract new clients and ultimately grow your business.


We specialize in outbound marketing and deliver value to sales and marketing professionals across B2B technology companies worldwide.

Marketing Data


As part of our comprehensive content marketing strategy, we help you save time and focus on the true value of social media: creating real connections with your audience.


We offer specialized custom list-building services to help you expand your prospect reach, including contact list development, database cleansing, and role-based contacts.

CPL Programs

We routinely develop and execute successful CPL (Cost per Lead) programs for clients across various verticals. Pricing varies based on the program, desired filters, and timeline.

AI Powered Email Marketing

We use AI technology to analyze customer data and create personalized email content and messaging that resonates with each individual customer. Build credibility with your target customer base using our AI email campaigns that deliver results.

Webinar/Event Promotion

Drive more attendees to your event with our event promotion package tailored as per your industry needs.

Account-Based Marketing (ABM)

The smartest way to identify the one target account you need to woo. We select target accounts based on preferred filters such as line-of-business, industry, company demographics, geographical location, and many more to give you a more refined result.

Content Marketing

Great content is a waste if your audience doesn’t know it exists. Get found and deliver your message to a wider audience with our content marketing services.

Sales Qualified Leads

We identify leads that are ready to engage with your sales team and have shown interest in purchasing your product.

B2B Appointment Setting

Our appointment-setting services can enhance your sales team's efficiency and effectiveness, ultimately boosting your sales pipeline and revenue. From increasing the number of qualified appointments to nurturing your leads before they even reach your sales team, we can help.


We provide dedicated sales development representatives (SDRs) to keep your pipeline moving forward. We help businesses find qualified sales development reps, taking care of the hiring process and providing training to ensure that all business standards are being followed.

Start selling in a way that aligns with how your best customers make purchasing decisions.

Our full funnel strategy service for B2B companies is designed to help you tap into the potential of every stage of the buyer's journey, from awareness to consideration to decision.

In the awareness stage of a full funnel strategy, driving awareness and engagement is essential to creating a solid foundation for future marketing and sales efforts. Our service for the awareness stage focuses on strategies and tactics to achieve this goal. At this stage, the aim is to increase brand awareness and generate more leads. We begin by identifying your target audience and their challenges. Using educational and informative content, we address these challenges and provide value to your target audience. We use effective techniques to raise awareness, such as:

  • Organic Awareness: To establish your capabilities and increase brand awareness, we recommend sharing informative content through various channels such as blog posts, YouTube videos, white papers, and eBooks.

  • B2B buyers tend to rely heavily on independent research, so providing them with free and relevant content can go a long way in building trust and credibility with your brand.

  • Social Media: Social media can be a powerful tool at the top of your funnel. By sharing posts on social media, the objective is to connect with potential customers from all around the world. This can help establish your authority on important topics and build genuine relationships with your audience.

  • Paid Awareness: Incorporating online advertising through Google and social media platforms can significantly contribute to raising awareness about your brand and support your organic marketing efforts. By running targeted ads, you can reach a wider audience that may not have found you otherwise. Additionally, ads can supplement your organic marketing strategy, helping to reinforce your message and increase visibility.
  • As part of our comprehensive service offerings, we understand the importance of introducing your product at the right stage of the funnel. It's crucial to keep in mind that your potential customers are still in the browsing phase and not yet actively making purchasing decisions. At this stage, we help you refine your messaging and create content that resonates with your audience.

    Our approach focuses on providing context for consideration, rather than pushing hard sales tactics. We work with you to differentiate your product from competitors by highlighting its unique value proposition and explaining why it's the best solution for your buyer's needs. By doing so, we help position your product as the ideal choice for potential customers and move them closer to making a purchase decision.

    At this stage, we recommend utilizing marketing techniques such as cold email, outbound lead generation, email remarketing, and retargeting ads to nurture your marketing qualified leads.
    The bottom of the funnel (BOFU) or decision stage is crucial. To ensure a smooth sales process, our team provides the necessary educational content and messaging for the decision stage. We can offer free trials, consultations, testimonials, quotes and estimates, coupons and discounts, and training and tutorials to help prospects make an informed decision. We also prepare our outbound sales team to handle any objections that may arise during cold calls.

    Additionally, we ensure that the sales process is frictionless for your customers. We collect only the minimum-required information at the buying stage and fill in the remaining gaps after the purchase. Our goal is to make the purchase process as seamless as possible for your prospects, ultimately resulting in increased conversions and revenue for your business.

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    Our Approach for 2023 Marketing Success

    Customized Strategies for Business Growth

    Our team of marketing experts will then execute on these strategies, leveraging the latest tools and technologies to reach your target audience through a combination of inbound and outbound marketing techniques. Our aim is to generate high-quality leads, drive conversions, and ultimately increase revenue for your business.

    Throughout the process, we remain transparent and communicative, providing regular updates on our progress and working collaboratively with our clients to ensure that our strategies are aligned with their goals and objectives. Our focus is always on delivering measurable results and helping our clients achieve sustainable growth.

    By partnering with us for marketing as a service, businesses can gain access to the skills and expertise of seasoned marketing professionals who can help them overcome marketing challenges and achieve their growth objectives. Our goal is to help businesses unlock their full marketing potential and achieve sustainable growth through effective marketing strategies.

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    Data Solutions

    Data Solutions

    In today's data-driven world, companies are looking for new and innovative ways to leverage data to gain a competitive advantage. Our Data can be used to target potential customers with personalized and relevant content, increasing the chances of converting them into actual customers.

    Our services include:

  • Target audience research and segmentation
  • Intent data collection and analysis
  • List maintenance and data enrichment
  • Behavioural data
  • Technology Data
  • Contact discovery & quality assurance
  • Contact us today to learn more about how our Intent Data and Data management services can benefit your business.

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    AI Email Marketing

    Hyper Personalised Email Marketing

    We use AI technology to analyze customer data and create personalized email content and messaging that resonates with each individual customer. This ensures that your email campaigns are highly relevant and engaging, leading to higher open rates, click-through rates, and ultimately, more conversions and sales.

    Our AI-powered approach includes:

  • Segment target audience: By analyzing customer data, we can segment your audience into highly targeted groups based on demographics, interests, behavior, and more.
  • Our Content-Audience Mapping process involves:

    a. Identify Subscriber Segments: The first step in mapping your email subscribers' list with content topics is to segment your subscribers based on factors such as demographics, interests, past behavior, and other relevant data points.

    b. Analyze Subscriber Data: Next, we analyze the data we have on each segment to determine their interests, expertise, and needs. And use this information to develop template ideas that will resonate with each segment.

  • Personalize content: Using AI, we create personalized email content and messaging that resonates with each individual customer, leading to higher engagement rates and improved ROI.
  • Optimize campaigns: Our in-house tools enable us to test and optimize email campaigns in real-time, ensuring that your messaging is always highly relevant and effective.
  • 4. Analyse prospect behaviour including: Open Rate, Click-Through Rate, Time Spent on Website, Conversion Rate/download
  • We track and analyze these behaviors at scale and use the data to identify which subscribers have a high intent to purchase. This helps our clients personalize their messaging, identify and improve the likelihood of converting them into customers. Additionally, we use AI predictive models to identify potential customers who have a higher likelihood of converting based on their engagement behavior and past purchase history, further increasing the effectiveness of our email targeting.

    Overall, our AI personalized targeting approach, combined with our content-prospect mapping, can help you stand out from the competition, improve customer engagement and loyalty, and drive significant results for your business.

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    Sales Boost

    Collaborative Approach to Lead Generation

    As a service provider, we understand that our telemarketing efforts represent your brand and initiate communication on your behalf. We take this responsibility seriously and ensure that every initial conversation we have is recorded, and prospects have a clear understanding of how your business can help them. We take a consultative approach to telemarketing, building relationships with prospects and representing your brand in the most professional manner. Our team of skilled telemarketing professionals is trained to understand your business and your target audience, allowing us to tailor our messaging to effectively capture purchase intent and drive conversions. With our telemarketing services, you can rest assured that your brand is being represented with the utmost professionalism and care.

    At Market Disc, we specialize in creating successful BoFu (bottom of the funnel) strategies for B2B companies. Our approach involves a deep understanding of your target audience, a targeted database, compelling messaging, and a multi-channel approach. We provide intelligent B2B telemarketing services that utilize intent data to help businesses achieve their sales goals. Our team of experienced sales professionals employs an SDR-grade telemarketing approach, ensuring that every interaction with a prospect is personalized and strategic.

    At each stage of the process, our telemarketers leverage intent data and other key data points - such as the prospect's existing technology stack, budget allocation, and level of authority - to identify ideal prospects who are most likely to convert. From there, we craft a customized pitch that speaks directly to the prospect's interests, needs, and preferences. Through targeted questioning, we qualify each lead, prioritizing those with the highest conversion potential.

    The handover process from our sales grade telemarketers to the sales team is critical to the success of our partnership. We believe in a streamlined lead handover process designed to ensure that every lead is carefully vetted and prioritized. This allows the sales team to focus on closing deals and building relationships, while our team continues to engage with prospects to further qualify them. We work closely with our clients' sales teams to understand their process and criteria for accepting leads, and tailor our approach accordingly to ensure a seamless handover.

    Whether you are looking to expand your customer base, increase revenue, or improve your sales process, our intelligent B2B telemarketing services can help you achieve your goals.

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    Market Disc

    Experience Sales Success.

    Many organizations find it challenging to effectively qualify, manage, and track individual leads. However, some companies are now adopting more advanced techniques such as lead and account scoring. This involves assigning a score to leads and accounts based on explicit and implicit attributes, which represents their perceived value.
    If you have a lead funnel and want to follow a systematic way to handle leads, then our Lead scoring model is the best choice. Our scoring model can be really helpful for the proper handling and management of Sales Ready Leads; to differentiate leads, help you to nurture leads and prioritize them for optimum sales and revenue.
    Our Explicit & Implicit scoring is based on different attributes and tracking the behavior or activity that leads to a sale such as verifying intent, understanding buying consideration phase, etc.
    If you're interested in boosting your sales-ready leads and optimizing your marketing strategies, reach out to us to discuss a custom scoring model that will accurately identify which prospects are ready to become paying customers.
    Buying Consideration Phase

    Buying Strength Signal

    Compelling Reasons to Act

    Impact on Business

    Can Benefits Be Measured

    Get in touch with our team and let us help you achieve your goals.
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